Leaders, Leadership Development, Confidence, Courage, Centered, Resilience, Emotional Intelligence, Coaching, Executive Career Management.                      Online Coaching & Training: Dr Sue Mitchell MAC AMInstLM, Aeona Limited, Edinburgh, Scotland
Aeona helps you take a step forwards on your journey to where you want to be

Confident, Courageous & Centered Leaders


Aeona works with a wide range of people to support them to make the changes they want and achieve success on their own terms. Our clients come from a wide range of organisations and backgrounds including senior executives and leaders, managers at all levels, and business owners. They work in the public sector, third sector and private sector (Corporate (National and International), SME, and micro-business) including Telecoms, Retail, Finance, Aviation, Engineering, Technology, Life Sciences, Publishing, Property and others. Here you can read what some of our clients say about their experiences while working with Dr Sue Mitchell. Also read this article to get a feel for how some of our clients have benefited from coaching.

Read some example case studies here


Where to start first thing, see new title below!! I have been promoted and given a pay rise which was entirely down to you giving me the confidence and the tools to raise the issue. You also helped me recognise where boundaries were being crossed and not respected and to stand up for what is important to me. You were very impressive and I always came away feeling motivated – you were very natural to talk to and it really boosted my confidence and morale.” Fiona W. Manager. Glasgow.


"I found the coaching valuable in helping me understand my values and their implication on my behaviours. Sue also helped me create a personal vision and then explore the route to achieving this. Working with a coach enabled me to gain much deeper insights than would be possible working on my own. It also provided the discipline to work through a staged process over three months, embedding the learning as part of that journey.

I am most grateful to Sue for achieving a depth of questioning that allowed me to gain deep insights. It's those moments when she did not allow the conversation to move on - pushing for deeper reflection - that provided some of the greatest value. She acted professionally and remained impartial throughout." SD, Glasgow. Chief Executive, Public Sector.


"I have been reflecting on our conversation and really found it useful, particularly the elements around transitioning from operational management to leadership.  This is already proving of use!"   CM. Director of Business and Communications. Edinburgh.


Just to say thank you for the coaching session and you have worked some magic once again, thank you so much.” DS, near Inverness. Manager, Healthcare.


"I would like thank Dr Sue Mitchell for her work in helping me develop not just my P.D.P. but encouraging and coaching me to be a more confident person. This experience has not only helped me realise some of my potential in the work environment, but importantly has given me a life skill which has allowed me to become more confident in myself, more contented in my home life, and most importantly made me a happier person. Without her help I could not be where I am today.

My main benefits from coaching are gaining confidence and the self realisation that I have the management skills that others see in me and becoming more confident in using them. The impact on my performance has been massive. Without Sues help, I would not have had the confidence and belief to push myself forward. This has not only been a journey to develop a PDP, but a journey of discovery to allowing me to release my potential as a more confident person, both in and outside of the work sphere. I look at everything I now do with a clearer view of my own abilities. The evidence of my success is that since starting on the PDP coaching, I have become a team leader of a group of two people, and in the last month I have been offered and accepted an acting managers role looking after four people. I have achieved more in the last 6 months than I could ever have dreamed of at the start of the coaching process." GM, Aberdeen. Manager, Corporate.


"I first spoke to Sue regarding a change in my role, moving out of my comfort zone with a team I had not worked with before. I had been brought into lead a project that was behind schedule and bring it back on track to deliver the results within a tight deadline. There were some hostilities and morale was low.

Sue helped me break down my insecurities and identify my goal. We then worked through discovery of techniques and tools that would improve the team's performance and morale. Using the plans I created during the coaching session, the hostility turned to engagement within a week and the team took collective and positive action to deliver the outputs on time.

Sue encouraged me to look at my own motivational and leadership skills and urged me to use them to my best ability. We celebrated success at each session. I enjoyed working with Sue very much. She made a real difference and helped me to set clear objectives. She is genuine and kind, listens with a true interest, and does not pass judgement. My confidence has grown since the coaching and Sue has a big part to play in this. Thank you Sue." JD, Newcastle-under-Lyme. Manager, National Corporate.


"The coaching gave me the opportunity to have time to explore issues with someone who helped me see things in a different way. To be gently, but firmly, 'pushed' to think about situations was challenging but felt good when I came up with solutions. It enabled me to realise that I can't change other people, but I can change what I say or how I react and that, in turn, might change how they respond to me. It helped me focus on the positives not the negatives. " GR, London. Regional Consultant, NGO.


"The coaching was fundamental in supporting my transition from my previous position to my new role in a different organisation. It enabled me to identify actions and behaviour to adopt in order to make my approach to the change more planned and executable. I was able to take a step back and really look at what I wanted to achieve, then set manageable goals that enabled me to chart my progress toward my ultimate goal." KR, Glasgow. Manager, Public Sector.


"The overall effect of coaching with Sue has been quite considerable. I initially wanted to focus on the personal side of things as I was having a real crisis of confidence. Six sessions later and I've vastly improved my scores on the wheels exercise, I've become more confident, taken control of my life, obtained a new job and have been able to approach work matters far more objectively. " LS, Edinburgh. Manager, Public Sector.


"Coaching provided me the space and opportunity to explore -

  • A major change I was planning in my life
  • Identify the steps necessary to make that change
  • Consider the impact of the change in my work life and other aspects of my life - eg domestic and financial.
In addition, I was introduced to some tools to aid my thought processes and the interest of my coach in my plans was very affirming. CE, Edinburgh. Director, Voluntary Organisation.


"I am the managing director of a small consultancy company. I have a tendency to take on too much, not delegate well and also have a young son so a business and family to juggle. Sue has helped me focus a lot on what I need to do to make my company more successful and my work life balance better.

Sue has provided a great deal of help and we spent several sessions talking about my management style, the structure of the business, the way I manage and motivate staff and my work life balance. I have implemented a lot of the things we discussed. Some have been implemented and slipped a little, so I need to get back on track. Overall, since I started with Sue I have taken on one extra member of the team and have successfully been awarded a grant of £60k for the creation of 6 new jobs over the next two years. We have also doubled our income. Sue's input into this has been to take me out of the frantic daily schedule and take stock of what I needed to do to achieve this.

Sue's been a great coach. She did not direct me but forced me to face up to all the issues head on and devise my own solutions which I knew but needed a bit of time out to face up to and commit to. I had sessions with Sue by phone and in person. Sue has been very diligent in following up with me and confirming everything I committed to do. " CS, West Scotland. Managing Director, Consultancy.


"Sue has been coaching me on my career and starting/running my own business. Sue is very good at reflecting back and summarising my thoughts in a succinct and concise way. She is also skilled at knowing when to leave silence for me to think; yet knowing when to step in with an effective and/or challenging question to help me think in a different way when I have run out of ideas! From my coaching with Sue, I feel that I have made significant progress towards achieving my end goal for my career and life!" NW, Sussex. Small Business Owner.


"Coaching really works! I feel much more confident and focused than before. Thank you for helping me notice my successes when I can only see what I haven't got done." JD London. Senior Manager, International Corporate.


"That was the most productive hour I've spent working on the business in the last six months. Thank you!" ED Edinburgh. Small Business Owner.


"Thanks Sue, you were really helpful. I really appreciate your quick response and help." NB Edinburgh.


"You really kept me going, Sue. I couldn't have done it without you, your enthusiasm and belief in me." SC East Lothian.


"I want to thank you, Sue. You made the difference for me. I thought I couldn't do it, but you made me feel great and suddenly everything started going right." EH Lancashire.


"We really appreciate your 'can do' attitude and flexibility." CS Edinburgh.


Feedback from some of our courses and career development workshops. (click links)

"One of my colleagues attended Sues Mental Toughness Course and I have to say not only did she seem to personally get a lot out of it, but as a team member I found her more focused, energised and ready to take on more responsibilities. Thanks Sue! " Laura Socha, Chamber Manager, Midlothian and East Lothian Chamber of Commerce.


Contact Aeona today to see how our coaching or training will benefit you.

Start your journey now and call today in confidence for a no obligation chat:
Tel: 01875 830708
Mobile: 07809 672859
Email: info@aeona.co.uk



Evolution: (noun) A gradual development. An exercise carried out in accordance with a procedure or plan.
Evolution through Coaching: Improved performance and desired changes achieved using a strategy to adapt people's attitudes, behaviours and actions.


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