Leaders, Leadership Development, Confidence, Courage, Centered, Resilience, Emotional Intelligence, Coaching, Executive Career Management.                      Online Coaching & Training: Dr Sue Mitchell MAC AMInstLM, Aeona Limited, Edinburgh, Scotland

Confident, Courageous & Centered Leaders

About Aeona

Testimonials                Sue Mitchell, PhD. MAC. AMInstILM                 Where does the name Aeona come from?

In Brief

Connect with Sue to change the way you work and transform your organisation and your life - so you can deliver results, achieve your dreams AND maintain a healthy zest for life. Sue has over 20 years’ experience as a trainer and coach, specialising in leadership, emotional intelligence, resilience, mental toughness, stress, engagement, teams and confidence.

Dr Sue Mitchell is Director of Aeona, a highly respected coaching consultancy and recognised ILM (Institute of Leadership and Management) training provider. She is a certified executive coach and member of the Association for Coaching, ILM and Institute of Directors. Sue has a proven track record of helping organisations and individuals achieve the results and success they want, more effectively and faster than they might on their own. The secret? Sue's insightful coaching, unique background & verified tools and frameworks that make it easier for you. Sue’s clients move from good to GREAT and you can too!


Our Purpose

"Through Aeona, I am contributing to the wellbeing of the planet. I inspire people to do the things that inspire them. I believe everyone can do work they love and love their life. I believe that together we can achieve so much more than you or I can on our own.

I want people to succeed in work and life, to achieve their dreams and feel fulfilled, to be proud of their workplace and what it stands for. I want senior leaders, executives and business owners to love their work and have a zest for life outside of work and not feel overwhelmed, stressed, or putting their health at risk. I want organisations to be sustainably successful in all measures – not just financial but also as great places where people love to come to work, are proud to belong and contribute, and have high fulfilment and wellbeing." Dr Sue Mitchell





Resonating is more than aligning purpose, passion, values, motivation and attitudes. When we are aligned and in harmony can we pull together in the same direction - towards our common purpose. When we resonate we do all that AND create double the energy, enthusiasm and power for action.



Trust is the invisible glue that makes relationships work - and hence leadership, since leadership happens in relationships between people who are inspired to follow a common purpose.

We work with clients where we trust each other, as we are partnering together to deliver success in terms that are relevant to you. In our coaching sessions and other events, we aim to create an environment of trust that encourages open conversations. We aim to help you feel trust in yourself, your organisation, and your team(s). To know that you all do your parts and together you are heading in the same direction and can rely on each other to do the right thing. Trusting that people will listen, new ideas can be experimented with and when mistakes happen, everyone can learn and grow.



Take action and make things happen – for the common purpose and good of the group.

We feel it is important to show up, take part, make things happen and give back to the community. Where we can, Aeona aims to make coaching available to those who have a need but not necessarily resources - for example by running some of our group coaching workshops at a nominal cost to cover expenses. Sue Mitchell volunteers her time and expertise as a committee member of the Association for Coaching Edinburgh events team and as a coach and instructor for regional, national and international training events for the British Sub Aqua Club.



We feel everyone is entitled to be treated with respect, empathy and equality.


What we do

"I inspire managers and leaders to do the things that inspire them, their people and their organisation and:

  • Create high performance culture and teams with an environment where all can thrive, work to strengths, trust in each other and know that everyone is pulling together towards the common purpose.
  • Raise engagement as each person chooses to give their best. Gallup and other research demonstrates that organisations with higher engagement deliver better results – e.g.: profitability, productivity, customer and employee satisfaction.
  • Improve resilience, wellbeing and organisational health: people work better together, are happier, healthier and live longer; and organisations are more productive and profitable with higher performance and talent retention.

I work with leaders to grow longer lasting, sustainable success for individuals and the group as a whole.

I work with you to help you make your life and work better with the tools and resources I have. Most important and unique are my independent perspective, inquiring mind and inspiring mix of nurture and challenge. Other resources include proven tools and frameworks which have worked for leaders around the world, which you can use during and between our sessions. (See examples here)" Dr Sue Mitchell

Aeona delivers a range of hiqh-quality, professional coaching, personal development and training to businesses and individuals either in person throughout the central belt and southern Scotland or coaching by telephone throughout the UK.

We are easily approachable to individuals looking for personal coaching and welcome people from all walks of life. We specialise in supporting managers and executives in all sizes of business, from start-ups to corporates, public sector and voluntary organisations. Our unique combination of professional experience in both science and coaching means that Aeona is ideally placed to provide executive and business coaching in the life-sciences, environmental and technical sectors.

Aeona Limited is registered in Scotland, no. SC275410, Registered address: 5 Primrose Gardens, Carrington, Midlothian, EH23 4LP, Scotland. Aeona is registered with ICO Data Protection.



What's in a name?

People often ask where the name Aeona comes from. It is based on the word aeon which is derived from the greek word aion meaning an infinitely long time. Aeona is about helping you make sustainable changes that will last, not just quick fixes that are soon broken again.


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Aeona helps you take a step forwards on your journey to where you want to be

Dr Sue Mitchell was short listed as a finalist in the Association of Scottish Businesswomen National Business Awards 2014 for the ASB Recognition of Outstanding Contribution. There were a record number of applications received and the calibre was outstanding.




Sue Mitchell   PhD. MAC. AMInstLM.

"My value is to help you identify your vision and goals, assess where you are now and how to close the gap to where you want to be. I work with you to deliver the results you want and make your journey to success faster, more efficient and, most importantly, more effective and long-lasting. I bring a unique wealth of experience from academia, overseas expeditions and sport as well as the business world, to encourage new perspectives, innovative thinking and raise awareness, responsibility and creativity."

Dr Sue Mitchell is the Director of Aeona, a coaching and leadership development consultancy and recognised ILM Provider for Development Programmes on authentic leadership and coaching skills. She delivers coaching, facilitation, training, seminars and psychometric profiling, for executives, leaders and private clients. She works with clients in person near Edinburgh and in Scotland, and works on online with clients around the world for 1:1 and group coaching and training webinars.

Sue’s specialities include emotional intelligence, mental toughness and NLP. Her coaching approach focuses around purpose, values, awareness, meaning, strengths and passions to inspire confidence, authenticity and personal power. She has a passion for helping people achieve their true potential, stretch their horizons and be the best they can be. She works closely with individuals, teams and organisations to bring a fresh perspective by challenging assumptions, asking the "naive" and provoking questions; raising self-awareness, self-responsibility and confidence; and supporting personal and team development. Sue led her first team development event in 1989 and continues to enjoy working with and motivating others to achieve their goals.

Sue founded Leaders in Scotland to encourage business owners and other leaders to think about leadership outside of formal training programmes. Sue organises thought leadership conversations in Edinburgh, focusing since 2014 on women and leadership.

Sue volunteers as a Business Mentor for the Scottish Chambers of Commerce and Scottish Enterprise programme, and as a mentor for the Sport Scotland leadership programme for Chairs and Chief Executives. She is Chair of Moorfoot community council. She was a committee member of the Association for Coaching Edinburgh events team for over 5 years. Sue is a National Instructor with the British Sub Aqua Club and contributed to branch, regional, national and international training and instructor development events since 1990.

Sue’s working experiences are diverse. For more than 20 years she has been working as a trainer, evolutionary ecologist, marine biologist, explorer and leader. Sue has been coaching informally since 1988 and professionally since 2006. As a coach she has worked with organisations and businesses of all types and sizes. Her earlier international scientific research career included post-doc fellowships at a Max-Planck Institute in Germany and the University of Edinburgh. She led overseas expeditions of 15 – 20 people, including six months in the South Pacific.



My key interests in work are around authentic leadership and coaching. In life, I enjoy spending time with my partner, family and friends, dancing, scuba diving, horse riding, walking and reading, amongst other things!


Professional Coaching Qualifications:

  • Diploma Excel "The Corporate and Executive Coaching Programme." Distinction. The Coaching Academy.
  • Certificate in Personal Performance Coaching, The Coaching Academy.
  • NLP Business Practitioner, Society for NLP.
  • Psychometric Profiling license: EQi-2 Emotional intelligence.
  • Psychometric Profiling license: ILM72 Leadership styles.
  • Psychometric Profiling license: MTQ48 Mental Toughness.

Professional Memberships

In order to maintain high professional standards and be "up-to-date", Sue maintains membership of two professional associations, invests regularly in continuing professional development (CPD) and takes part in supervision. Coaching is currently an unregulated profession. While not yet a requirement for Coaches, Sue fully subscribes to the position of the major professions (such as law, medicine, surveying, teaching, accountancy, engineering, counselling, therapy and so on) that require professionally-qualified persons to maintain a commitment to life-long learning through CPD activities.

The Coaching Academy, London, is the largest Coach Training School in the UK. Their courses are currently accredited and endorsed by four British external, professional and academic bodies: The Open College Network at their highest level, The Open and Distance Learning Quality Council, Education Development International plc, and The Institute of Leadership and Management.

The Association for Coaching is a leading UK based professional body for coaching and coaches. The AC is an independent non profit organisation with the goal to promote best practice, raise awareness and standards across the coaching industry.


Selection of Other Qualifications and Training:

  • PHD Evolutionary Ecology. University of Hull.
  • BA (Hons) Natural Sciences Tripos, Zoology. Cambridge University.
  • Facilitation skills, Glasgow.
  • Business training including bookkeeping, finance, marketing, and sales, Edinburgh.
  • Innovation, University of Swansea.
  • Introduction to Management, University of Edinburgh.
  • Leadership (rated as ILM Level 7), Edinburgh.
  • National Instructor and Instructor Trainer, British Sub Aqua Club.


Contact Aeona today to see how you can benefit from coaching or training with us.

Tel: 01875 830708
Mobile: 07809 672859
email: info@aeona.co.uk




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